When King Edward VII described Glorious Goodwood as a "garden party with racing tacked on" he captured just what was, and still remains, the unique, quintessentially English 'Goodwood' style.
Goodwood is about dressing up but expressing yourself at the same time; it's smart but never stuffy - take the joy of fashion and run with it.
The "Ladies Day", Thursday, and the "Best Dressed Day", Friday, are two of the most photographed dates of the British Racing Social Calendar. The best dressed lady is chosen by a panel of top judges and the winner receives an all-expenses paid trip to South Africa, a genuine ‘chance of a lifetime’ prize. So what do you need to do?.
Dressing for the races at Goodwood is all about informal elegance.
A summer wedding outfit might lend itself to Goodwood, an effortless dress that feels fun but chic is the order of the day and vibrant prints will be sure to make you stand out. Don't forget the millinery! This is just the place to experiment with head gear, from flamboyant headpieces to more elegant pillboxes, racegoers have been donning a hat for seasons - time to join them.
The spiritual home of the Panama, Goodwood has always had its own distinctive style and this year sees the return of the popular L’Ormarins Best Dressed Competition at the Qatar Goodwood Festival on Friday 29 July.
The prize is a trip of a lifetime to the L’Ormarins Queen’s Plate in South Africa and this year the judges – which include Bethan Holt, Digital Fashion Editor for the Telegraph, Leigh Johnson, founder and designer of Laylaleigh Millinery and a number of L’Ormarins representatives – will be looking for an exquisitely dressed lady wearing the signature L'Ormarins blue and white. Could this be the occasion to style this seasons Pantone Serenity Blue. Try one of the Lace Guipure dresses from Self Portrait, simply amazing lacework and they have lot's of blues in their range this season.
The competition is the perfect opportunity for ladies to show off this season’s latest fashion. The summer garden party atmosphere lends itself to beautiful floaty dresses and chic hats; ‘Glorious Goodwood’ epitomises laid-back glamour.
To be selected as a finalist and for a chance to win this unique prize to attend the L'Ormarins Queen’s Plate race meeting in Cape Town, ladies will need to show that their polished look echoes the magnificence of the racing at Goodwood.